I founded REIN in the summer of 2021 in Madras as an idea -- a reminder to RE-INvent.

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We curate jewellery from all over India that represent our brand. We started REIN to bring long lasting jewellery that does not tarnish in three washes, made for shower or swim and anything in between, all crafted in stainless steel with 18k gold plating. We are now moving to crafting our own designs, each piece is lovingly handcrafted by my amma, carrying both strength and sentiment.​

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You must be wondering who is 'we'?  We is me, amma, and my best friend Anirudh who are both shy for photos. 

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Love,

Neeraja